Kaufmann Private Label

Kaufmann is a private-label collection of furniture, ceramic tableware, bags and scented candles developed and launched in 2016 by online store Kaufmann Mercantile. Designed in Brooklyn and made by artisans across the country, the collection of products was founded on the principle of ‘elevated simplicity’. As the store grew to carry thousands of goods made by other people, the team realized a necessity to develop their own line of goods that uphold the brand’s true core values: simplicity, practicality, elegance, craftsmanship, and originality.

I designed the brand identity including a custom logotype, a fully responsive website, packaging, a print catalogue and marketing materials.